Built for the extreme.
Worn by everyone.
Performance cosmetics engineered for daylight — protection that survives sweat, snow and open water, in formats you can actually reach for mid-session.
Shop the range
- 6
- Units · one system
- 80
- Min water-resistance
- −20°C
- Cold-rated sticks
- 0
- Oxybenzone · octinoxate
NEUDAY started with a simple frustration: the sun protection built for athletes was either invisible and useless, or effective and impossible to wear. Lotions that slid off in twenty minutes. Sprays that left a white film on every photo. Sticks that cracked in the cold.
So we built the opposite. Performance cosmetics engineered for daylight — protection that survives sweat, snow and open water, in formats you can actually reach for mid-session. A micro-mist that disappears. A stick that lays down thick and stays. A wash that puts back what the salt took out.
Field-tested by people who train in conditions most products are never asked to face, and made loud on purpose — because the thing that protects you should be the easiest thing to find in your bag.
Four principles
Daylight-first
Every formula is designed for the hours the sun is at full strength, not for a shelf. If it can't survive a real session outdoors, it doesn't ship.
Field-tested
Track, glacier, desert, open water. Our products are proven by athletes in the conditions they're built for, then revised against what they tell us.
Honest filters
Reef-safe, non-nano, fragrance-free. We name what's in the bottle and what it does — broad-spectrum protection without the things the water doesn't need.
Built for the pocket
Aluminium bodies and solid sticks sized for a waistband, a vest or a chest pocket. Protection you skip is protection that fails. Ours travels with you.
Every session.
Every condition.
From the glacier to the track — one system engineered for the hours when the sun is at full strength.
Shop the range